2018

Chelsea FC Third Kit

Nike

Product Design
User Experience
Art Direction

For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018-19 season.

By scanning a NikeConnect logo on the shirt label through the Nike app, fans are able to access product, customized content and exclusive experiences. They can also participate in the development of a special Chelsea FC Shirtholder’s Edition “Fan Jersey”. This co-creation experience includes collaborating with Nike designers during the course of a multi-stage, authentic design process, resulting in a “Fan Jersey” available to Shirtholders.

Created at Nike Inc.
Design Collab: Ryan Mendes, Brent Loosli